After closing its 2017 financial books on a high note, Snap, Inc. is planning to ride the momentum of its augmented reality products into the new year. That’s the main takeaway following the company’s 2017 earnings conference call, which was held on Tuesday.
While the company credits several of its products and initiatives (including an improved Snapchat app for Android) for its 104% year-over-year revenue growth and the addition of 8.9 million daily active users in the fourth quarter, augmented reality was often cited as a catalyst for its positive results. And the company has prioritized… more
Source: Snap Highlights Augmented Reality’s Role in Favorable 2017 Results & Optimistic 2018 Plans
