As Facebook, Apple, Samsung, and others offer augmented reality selfie effects and content that challenge its platform, Snapchat has continued to innovate with its augmented reality capabilities.
The latest example, released to the app’s Carousel on Monday, is a Lens that reacts to sound. The Lens attaches a pair of translucent neon bear ears to the user’s head. The ears pulse to whatever music is in the user’s vicinity.
According to a company spokesperson, the Lens is just the first of many to use the new technology, as other Lenses will follow in the next few weeks.
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Source: Snapchat Adds Sound Recognition to Its Augmented Reality Arsenal
