On Wednesday, Snap, Inc. unveiled a revamp of its Snapchat app that draws a hard line between content from your friends and content from professional media organizations.
However, the new changes, teased during the company’s recent third quarter financial results, won’t impact the app’s camera and augmented reality effects, which will remain at the center of the app. What users will need to get used to is a new interface in which the left panel is devoted to chats and content from friends, with content from publishers, creators, and the Snapchat community presented on the right.
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Source: Snapchat CEO Evan Spiegel Revamps App’s Content Strategy, Keeping Camera & AR at the Center
