With its new Sponsored Lens debuting on Snapchat on Friday, McDonald’s is attempting to give potential customers a virtual pick-me-up.
The promotion features a 3D Bitmoji, an animated avatar crafted in the user’s likeness. That character sneaks a slurp from the super-sized virtual McCafe holiday cup, gets a rush from the caffeine, then carries the cup away. Adweek reports that this is the first sponsored 3D Bitmoji. A Snapchat spokesperson in contact with Next Reality confirmed Adweek’s claim and also revealed that the campaign is running in the US as a special promotion (3D Bitmojis have not… more
Source: Snapchat Channels Your Inner Coffee Junkie with Branded Bitmoji from McDonald’s
