With the 2018 FIFA World Cup underway in Russia, soccer (aka “football”) fans worldwide can show support for their favorite teams and players in augmented reality via Snapchat and Facebook.
On Snapchat for iOS and Android, fans can don virtual glasses painted with their team’s colors. Also, thanks to Snapchat’s background segmentation capabilities, virtual soccer balls float behind the user.
In addition, the World Cup’s official broadcaster, Fox, has sponsored a Lens that ties into the big match between Spain and Portugal.
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Source: Snapchat & Facebook Kick Off the World Cup with Augmented Reality Effects
