It looks like Snapchat is becoming the MTV of augmented reality.
On Thursday, Ariana Grande, with her new album Sweetner, joined Drake and Nicki Minaj and other artists who are pushing new releases through Snapchat’s Shoppable AR e-commerce platform.
Available in the Snapchat app for iOS or Android via the Lens carousel (or through this Snapcode), Grande fans are treated to a front-facing camera AR effect of the artist’s trademark animal ears and a face mask, as well as a snippet of her song “Breathin.” Users can also open their mouths to remove and replace the face mask.
Don’t Miss: World… more
Source: Snapchat Gets Sweeter with Augmented Reality Experience for Ariana Grande’s New Album
