When the titular hero of your superhero movie activates his powers with a catchphrase, it would be pretty neat if your augmented reality promotion for that film could react to the user’s voice.
Luckily for Warner Bros., Snapchat happens to have relatively new voice recognition capabilities for its AR Lenses, which the studio’s marketing team put to good use to promote its forthcoming film, Shazam!, which hits theaters starting April 5.
Shazam! stars Zachary Levi.
Asher Angel, and Jack Dylan Grazer had the first crack at the Snapchat Lens. before of the film’s global premiere..
For the… more
Source: Snapchat Gives Movie Fans Augmented Reality Superpowers with Voice-Activated ‘Shazam!’ Lens
