Snapchat is joining the ranks of Netflix, Hulu, Amazon, YouTube, and Apple in the trend toward streaming original programming, but with a twist that rings true to its roots.
Three of the company’s new shows debuted Wednesday in the Stories section of the Snapchat app for iOS and Android. Called Snap Originals, the slate of programs consist of scripted shows and documentaries displayed via vertical orientation, with augmented reality experiences integrated into several shows.
For example, when prompted during a show, viewers can swipe up to unlock an AR portal to a scene from the show. Other… more
Source: Snapchat Originals Blend Augmented Reality Scenes into Scripted Shows & Documentary Series
