With a fresh series of videos and a new webpage, Snapchat has composed an answer to its own question, “What is Snapchat?”
In short, its answer is that “Snapchat is a camera.” In an extended commercial (below) accompanying the new webpage, it’s evident that the camera does quite a bit in AR as well.
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Snapchat followed up that commercial today with 10 tutorial videos explaining how to use its many features, including its AR Lenses. The Bitmoji tutorial also reminds users that their cartoon likenesses can also come to life in AR.
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Source: Snapchat Refocuses on Its Camera & AR Magic in New Marketing Push
