Lebron James, or King James to his royal subjects, is extending the reach of his kingdom beyond basketball and into the realm of augmented reality.
The NBA superstar, in his role as pitchman for Nike, is the centerpiece for a new in-store Snapchat AR advertisement at the House of Hoops by Foot Locker store on the Hollywood & Highland Center in Los Angeles.
James shared a video of the AR experience via Twitter, garnering more than 1.25 million views through his tweet alone, according to a Snap spokesperson.
Foot Locker customers in Los Angeles can activate the experience through Snapchat by… more
Source: Snapchat Scores Viral Hit with Nike Augmented Reality Experience Starring Lebron James
