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Snapchat Strikes Familiar Chord with Shoppable AR Lens for Nicki Minaj’s New Album

On Friday, the release date for her new album, Queen, Nicki Minaj is already grabbing headlines for the track “Barbie Dreams,” where she disses Drake and a host of other rappers.

It’s a bit ironic that she’s got beef with Champagne Papi, because both performers have now dropped Shoppable AR Lenses to promote their new albums.

With the track “Chun Li” playing in the background, users can now step through a triangular portal into a 360-degree recreation of the album’s cover art, complete with a track listing etched into a pyramid. With the track “Chun Li” playing in the background, users can… more

Source: Snapchat Strikes Familiar Chord with Shoppable AR Lens for Nicki Minaj’s New Album

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Swiss Society of Virtual and Augmented Reality
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