With the third season of Netflix’s hit series Stranger Things set to debut July 4, it’s time to crank up the hype machine, this time, in augmented reality.
For its latest promotion, Netflix has summoned the AR powers of Snapchat to bring “the upside down,” the alternate dimension from the show, to Chicago’s Wrigley Field for “Stranger Things Night”. The AR experience launches on Monday, which coincides with the start of the series between the two first-place MLB teams, the hometown Chicago Cubs and the Atlanta Braves (#chopon).
Using Snapchat’s Marker Tracking technology, fans entering the… more
Source: Snapchat Turns Wrigley Field into the Upside Down for ‘Stranger Things’ Promotion
