The city of London is getting a holiday gift this season, but it’s not the kind you unwrap, since it’s completely delivered in augmented reality.
Snapchat has created an augmented reality version of the famed Big Ben tower clock building that enables Westminster residents and visitors to see the tower in its intended splendor, free of the current restoration coverings that hide it from full view.
Last year, renovations began on the Great Clock in the Elizabeth tower, better known as Big Ben. The famous tower remains shrouded in scaffolding and, outside of exceptions like New Year’s Eve, its… more
Source: Snapchat Virtually Restores London’s Big Ben with Holiday-Themed, Location-Based AR Lens
