Microsoft’s big experiment in real-world augmented reality gaming, Minecraft Earth, is live now for players in North America, the U.K. and a number of other areas. The pocket-size AR game lets you collect blocks and critters wherever you go, undertake little adventures with friends and, of course, build sweet castles. I played an early version...
Tag: #AR
Snapchat Spectacles 3 review: Pretty, pricey
No one’s going to pay $380 for decent point-of-view video glasses and some trippy filters. But that’s kind of the point of Snapchat Spectacles 3. They’re merely a stepping stone toward true augmented reality eyewear — a public hardware beta for the Snap Lab R&D team that Apple and Facebook aren’t getting as they tinker...
Kohl’s Partners With Snapchat AR for Holiday Pop-Up & Black Friday Promotions
All Kohl’s wants for Christmas is Snapchat augmented reality. In conjunction with a holiday pop-up hosted in New York City from Nov. 7 through Nov. 10, Snapchat ran a sponsored portal lens available to targeted Snapchat users in the AR carousel. The experience gave users the ability to virtually transport themselves to the pop-up. Don’t...
Magic Leap Patents Signed Over to JPMorgan Chase as Collateral Just Months After Major Funding Push
Is the augmented reality magic fading down in Plantation, Florida? That’s the first question some may be asking following a casual revelation over the weekend that Magic Leap, the maker of the Magic Leap One, has assigned much of its patent portfolio over to JP Morgan Chase as collateral. Don’t Miss: Magic Leap Lawsuit vs....
EU XR Forum
The EU XR Forum will gather the members of the European XR4ALL Community, at the Square Convention Center of Brussels (Belgium). 12-13 December 2019 – Brussels (Belgium) The “EU XR Forum” is part of Stereopsia, the World Immersion Forum, which is an event dedicated to all forms of immersion (VR, AR, MR, XR, 5G, AI,...
Microsoft Launches HoloLens 2 Worldwide, Here’s a Close-Up Look at the $3,500 Device (Updated)
The long wait is over — the best augmented reality device on the planet is finally available. Update: While Microsoft PR told Next Reality in no uncertain terms that general availability of the HoloLens 2 would launch today, it appears this was a miscommunication as Microsoft Sales is now telling pre-order customers that while the...
Microsoft’s HoloLens 2 starts shipping
Earlier this year, at Mobile World Congress in Barcelona, Microsoft announced the second generation of its HoloLens augmented reality visor. Today, the $3,500 HoloLens 2 is going on sale in the United States, Japan, China, Germany, Canada, United Kingdom, Ireland, France, Australia and New Zealand, the same countries where it was previously available for pre-order....
Microsoft Launches HoloLens 2 Worldwide Commercial Sales Availability, Here’s a Close-Up Look at the $3,500 Device
The long wait is over — the best augmented reality device on the planet is finally available. Update: While Microsoft PR told Next Reality in no uncertain terms that general availability of the HoloLens 2 would launch today, it appears this was a miscommunication as Microsoft Sales is now telling pre-order customers that while the...
Apple iOS-Powered Sesame Street Yourself App Turns Kids into Their Favorite Characters via ARKit 3’s New Features
The longest-running children’s television show in the United States, Sesame Street, hasn’t survived 50 years without leveraging new technology along the way. The latest innovation from the Sesame Street Workshop is Sesame Street Yourself, a new iOS app that takes advantage of the new features of ARKit 3. Don’t Miss: Apple’s ARKit 3 Casts Next-Level...
Coca-Cola Opens a Can of Augmented Reality to Get Consumers into the Holiday Spirit
Halloween is barely in the rearview mirror, but Coca-Cola is ready to bypass Thanksgiving altogether to accelerate the arrival of Christmas, and the brand has enlisted augmented reality as an accomplice. On Tuesday, the company introduced its holiday packaging for its Coca-Cola products featuring its long-running polar bear mascots on cans, bottles, and multipacks, with...