Transparent display maker Lumus has reached a deal to license its augmented reality optical engine models to Quanta Computers for mass production of displays for consumer smartglasses. Under the deal, Quanta will manufacture and market AR headsets featuring optical technology from Lumus, as well as supply optical engines to other AR device makers. Lumus estimates...
To create a destination for coffee connoisseurs, Starbucks has ordered up a venti cup of augmented reality to make the visit more interactive. The company’s new Reserve Roastery in Shanghai, the second such location of its kind in the world, will be the first Starbucks location to employ augmented reality powered by Alibaba Group’s scene...
The first teaser for Jurassic World: Fallen Kingdom just hit computer screens on Sunday, but now plans for an augmented reality book for the film have also emerged. Based on a listing for the official augmented reality book on Amazon, the 32-page book by author Caroline Rowlands has the same name as the film and...
Lately, any subject in the realm of politics is a figurative powderkeg primed to explode on the nearest social media channel. Now, one app wants to use your iPhone and AR to strike a match. Released on Tuesday on the App Store, fuse.it gives users the ability place augmented reality content in their videos and...
These days, location-based augmented reality gaming pioneer Niantic is best known as the developer behind Pokémon Go, but the uber-popular mobile game was not its first foray into the AR gaming genre. That distinction goes to Ingress, which was released in 2012 for Android (and later for iOS) when Niantic was a subsidiary of Google....
Next to millennials, one of the groups most coveted by brand marketers is “Generation Z,” the consumers of tomorrow who were born between 1996 and 2010. On Monday, Facebook established a beachhead with that demographic in the realm of augmented reality by launching Facebook Messenger Kids. “After talking to thousands of parents, associations like National...
In the years leading up to the release of the Apple Watch, we were frequently teased with concept designs of what Apple’s smartwatch might look like. Of course, many of those outlandish designs were off the mark, but the attention to the idea itself hinted that the public was ready for a mainstream wearable from...
Just weeks after previewing its smartglasses in a pair of videos, augmented reality hardware maker Vuzix announced on Friday that pre-orders are open for Vuzix Blade developer kits. The hardware and software developer’s kit costs $1,997 plus shipping and taxes, with a $495 reservation deposit required to enter the queue for the device. Developers will...
Based on newly surfaced information, transparent smartphones like those teased in Iron Man 2 and those hand-tracking monitors made famous in Minority Report may eventually end up being “designed by Apple in California.” Among a treasure trove of more than 60 patents awarded to Apple by the US Patent and Trademark Office, recently uncovered by...
With its new Sponsored Lens debuting on Snapchat on Friday, McDonald’s is attempting to give potential customers a virtual pick-me-up. The promotion features a 3D Bitmoji, an animated avatar crafted in the user’s likeness. That character sneaks a slurp from the super-sized virtual McCafe holiday cup, gets a rush from the caffeine, then carries the...
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