People love emojis, it’s a scientific fact. So an app that places poops, smileys, and ghosts into social media videos should, in theory, be the most popular app ever. That’s likely the reasoning behind the new Holocam app, which is available for $0.99 in the iOS App Store. Sure, Snapchat and Instagram offer users editing...
Tech companies are embroiled in controversy this week. No, not the hearings on Russian interference in last year’s election; in this case, it’s all about the burger emoji. Now, Snapchat has joined the fray and further muddied the waters regarding proper burger construction with its own dancing burger character that users can place in photos...
Just like Maxine in Stranger Things 2, Facebook didn’t want to be left out of the cool kids group, which, in this case, is the mobile AR space. The Netflix original show has added a somewhat-spoilerish camera effect to the Facebook app for iPhone and Android that places a creature from the show on your...
As if Amazon didn’t already make it easier to buy things from home than in a store, the company has now given shoppers yet another reason to avoid the holiday rush with an ARKit update to its iPhone app. While Amazon may have lagged behind IKEA in arriving to the ARKit party, the company’s timing...
Just days after announcing the launch of two new mixed reality studio facilities, Microsoft is extending its mixed reality reach even further with the announcement that the HoloLens will now be offered in 29 new markets. The announcement was made on Wednesday, Nov. 1, in conjunction with the Microsoft Future Decoded event in London. Among...
If social media apps were houses in a neighborhood and augmented reality photo effects were candy, then Facebook went to Costco and brought home a full pallet of treats. The Facebook app for iOS and Android, and its Messenger companion (also for iOS and Android), offer up more than 30 AR effects for Halloween. The...
How would you describe the state of the AR ecosystem today? It’s a very exciting period within AR. We have big actors like Google and Apple pushing AR in their new devices and new tools like ARCore and ARKit. And from an industrial perspective, we see a lot of companies starting to see the potential...
Highlighted snippets from the article include: The bigger promise for AR (as opposed to the consumer market) which is estimated to become a $49 billion market by 2021, is for the professional hands-on workforce: Access to information and assistance on the go can make a huge difference in speed and efficiency. General Electric is one of...
In response to growing concerns, previously documented in this series of blog articles, regarding the risks of deploying Augmented Reality (AR) solutions in enterprise environments to enterprise data security, the Augmented Reality for Enterprise Alliance (AREA) commissioned the first in-depth study of security-related issues that could impact the deployment and widespread adoption of wearable enterprise...
What I’ve Learnt as Executive Director of the AREA I’ve had the most amazing year as Executive Director of the Augmented Reality Enterprise Alliance (AREA). Getting to really understand this new and amazing Enterprise AR ecosystem has been a fantastic journey. I’ve spoken to many enterprise executives and innovation leaders who are looking to improve...
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