In the aftermath of Upskill’s acquisition of Pristine, the AREA caught up with Upskill’s Chief Strategy Officer, Jay Kim, to get his perspective on the deal and what it means for AR. AREA: What were the motivating factors behind this acquisition? Kim: Both companies saw capabilities in each other that would be a force multiplier,...
Tag: #AR
Calling all AR Startups: Now There’s an AREA Membership Just for You
Are you an AR startup that would like to join the AREA but has lacked the resources for a full Contributor membership? Now you can take advantage of all the advantages of belonging to the AREA through our new Startup Membership. The time-limited Startup membership offers you the full benefits of an AREA Contributor member:...
No more passing the buck on AR security
This is the third in a series of blog posts following the progress being made on the AREA’s first research project. Read the first two installments here and here. In February 2016, the AREA performed a preliminary analysis of the field of enterprise AR security. We learned that there was virtually nothing available about the topic on the...
Addressing the Security Challenges of Wearable Devices for Enterprises
Read the first installment here. The topic of security in enterprise AR environments is both under-addressed and vital. Our cybersecurity team at Brainwaive is excited about the opportunity to work with the AREA to protect companies’ information and assets through this first-ever AREA-funded research project. The objective is to develop and popularize a reliable, repeatable means of assessing security when adopting AR headsets/glassware...
Snapchat’s ‘Stranger Things 2’ World Lens Transports You to an Alternate Reality
It’s finally that time. Stranger Things 2 dropped today, just days before Halloween. And to get you in the mood, Snapchat has quietly launched a spooky new filter that lets you immerse yourself in the world depicted in the hit Netflix series. Using the World Lens feature launched earlier this year, you can now put...
Magic Leap Adds Master of ‘The Matrix’ Bullet Time Effect to Secretive Product Team
After announcing another massive round of funding to the tune of $502 million, Magic Leap is adding another powerful weapon to its creative arsenal: John Gaeta, the man who helped develop the iconic Bullet Time effect for The Matrix series of films. Gaeta made the announcement on his LinkedIn page and via Twitter on Friday....
Apple AR: Get in the Halloween Spirit with These Spooky ARKit Apps for iPhone
So, it’s Halloween time, and you feel like playing around with some augmented reality apps? Well, you’ve come to the right place — if you have an iOS device. Sure, you could load up some Halloween-themed filters on Snapchat (like the new lens sponsored by Stranger Things 2) and call it a night, but luckily...
Lionsgate Goes Deep into AR & VR Ads for New ‘Saw’ Movie ‘Jigsaw’
With a new installment of the Saw horror series opening in theaters nationwide this weekend, Lionsgate is betting its ad dollars on immersive advertising to sell tickets. Using Vertebrae’s recently-launched AR mobile web ad platform, the ads for Jigsaw will be served as display ads to any one of hundreds of websites accessed through Chrome...
Bizarre AR Experiment Serves Tweets for Everything Your iPhone Can See
A development duo has concocted an iPhone app that displays related tweets based on objects recognized by the device’s camera. Or Fleisher and Anastasis Germanidis compiled the experiment, dubbed Twit.AR, using Apple’s CoreML machine learning platform and Google’s Inception v3 model to classify objects, Twitter APIs and a filtered Swift library to retrieve relevant tweets,...
Developers Can Create Shared AR Experiences Through Twilio’s Video Platform
With a pair of new APIs and low-latency media servers, Twilio’s Programmable Video platform could soon help ARKit and ARCore app developers build shared AR experiences between multiple users. By synchronizing AR content with audio and video communications in real time, Twilio can enable architects, doctors, and other professionals to collaborate remotely while working with...