Tag: #AR

The HoloLens has become a frequent sight in medical facilities around the world, but a new demonstration shows just how seamlessly it can be integrated into traditional medical procedures to improve the experience for physicians and patients alike. Professor Shafi Ahmed, a colorectal surgeon, recently gave us a peek at just how far we’ve come...

In many ways, the latest version of the MakeSpace iPhone app, now updated with ARKit, makes it the bizarro world IKEA Place; instead of measuring your living space for new furniture, it measures your furniture so you can move it into storage. Using ARKit (or any other AR platform, for that matter) to measure objects...

While some companies like IKEA and Lowe’s zig towards ARKit to entice shoppers, Target has opted to zag to broader appeal with an augmented reality see-before-you-buy tool for its mobile website. With Target’s new See In Your Space Tool, shoppers can visualize more than 200 furniture products in its Project 62 line through the mobile...

For those who enjoy the finer things in life, premium Scottish distillery The Macallan is bringing an augmented reality art gallery, viewable through the high-priced Microsoft HoloLens, to select cities in celebration of whisky season. The Gallery 12 hosts interactive art pieces about The Macallan’s two varieties of 12 Year Old whiskies. (Yes, the celebration...

As the level of data being generated grows exponentially, past the Information Age and into the coming Hyper-Information Age of immersive computing — as resistant as many of us are to the idea — personal data security is becoming a necessary consideration in our everyday lives. Recognizing this, Mastercard, Qualcomm, and Osterhout Design Group have...

Honeywell recently completed successful testing of virtual window technology that enabled drivers to maneuver an otherwise windowless combat vehicle on rough terrain at speeds exceeding 35 miles per hour. The testing was conducted under contract with the Defense Advanced Research Projects Agency’s (DARPA) Ground X-Vehicle Technologies (GXV-T) project, which began in 2015 to develop a...

Just in time for a new season of professional basketball, the National Basketball Association (NBA) has released a new app for iPhones and iPads built on ARKit that turns your driveway into a basketball court. The setup is simple. Select your favorite team and then scan the ground to set up a half-court and basketball...

One of the most highly-cited drawbacks to the HoloLens is its limited field of view, but now it appears that Microsoft has solved that problem. Based on patents filed in April with the World Intellectual Property Organization and discovered via MSPoweruser, the method involves splitting an image and projecting the two separate components then combining...

As expected, Magic Leap closed a Series D round of equity funding, raising $502 million from new and existing investors. Less expected, however, were a fresh set of rumors that the company’s first devices could ship within six months. The round was led by Temasek, EDBI, a Singapore-based fund, Globo from Brazil, and Janus Henderson...

Immersive advertising company Vertebrae has extended its native ad platform to augmented reality via mobile Chrome browsers for Android and Safari for iPhone. Originally built for virtual reality, the platform provides advertisers with six templates. For the front-facing cameras, Vertebrae offers Virtual Try On, as used by Ray-Ban for sunglasses, and Dynamic Experience Mask, such...