Immersive advertising company Vertebrae has extended its native ad platform to augmented reality via mobile Chrome browsers for Android and Safari for iPhone. Originally built for virtual reality, the platform provides advertisers with six templates. For the front-facing cameras, Vertebrae offers Virtual Try On, as used by Ray-Ban for sunglasses, and Dynamic Experience Mask, such...
While VR promises to take gamers to another world, AR has the potential to bring the game elements into your own neighborhood or home. Just in time for Halloween, ARZombi places your living room into the epicenter of a zombie outbreak, with your ARKit-compatible iPhone or iPad acting as your eyes and your weapon. The...
We may not know what Magic Leap’s product looks like. And we haven’t received even a “save the date” for its launch. But we know that it will display mixed reality comics from Madefire when whatever it is arrives. Announced as part of the Future of Comics in New Realities panel at New York Comic-Con...
Clearly, the next big battlefield for tech gamesmanship between Apple and Google will be augmented reality. While the announcement of the new iPhones by Apple may have underwhelmed in the AR department, they did highlight their new ARCore platform and Core ML image recognition system and introduced their animated AR emoji, or Animoji. Google did...
Last week, I tried out StackAR, a puzzle app updated to support ARKit where the AR features felt mostly unnecessary. On the other hand, PuzzlAR: World Tour, available on the App Store for $2.99, demonstrates how a puzzle game should be played in AR. The objective of the game is to reconstruct exploded models of...
If you’re a regular reader of this site, there’s a good chance friends and family turn to you as their volunteer technical support staff. In these instances, it can be difficult to troubleshoot purely through just verbal descriptions over the phone. While there are a plethora of enterprise AR solutions that let users share their...
When explaining augmented reality to the uninitiated, Pokémon Go is often cited as an example. For all its popularity, though, many players would recommend disabling the AR capabilities in catching Pokémon. In the end, for that part of the game, AR wasn’t really necessary for the experience. I feel the same way about the ARKit...
Directive Games received the enviable honor of unveiling their ARKit game, The Machines, on stage as part of Apple’s iPhone launch presentation. The developer gave us a taste of the “moba-inspired AR PVP game” in July. At the time, they were one of the first game makers to promise an actual app rather than a...
The promise of augmented reality when it comes to gaming is the conversion of the player’s real-world environment into a virtual playground. Army of Robots, available for $1.99 in the App Store for ARKit-compatible devices, gives us a tangible example on how the promise could be fulfilled for the first-person shooter format. The developer, Sinergia...
Lowe’s Home Improvement has been an early adopter of augmented and virtual reality in their business practices, so it was a bit of surprise that their name was absent from the ranks of companies launching ARKit apps last week. The retailer has returned order to the universe with the introduction of not one but two...
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