While some companies like IKEA and Lowe’s zig towards ARKit to entice shoppers, Target has opted to zag to broader appeal with an augmented reality see-before-you-buy tool for its mobile website.
With Target’s new See In Your Space Tool, shoppers can visualize more than 200 furniture products in its Project 62 line through the mobile website. The retailer plans to expand support to hundreds more products by the end of the year and thousands in 2018.
When encountering an eligible item, users can click the See In Your Space Tool. From there, the mobile web browser connects to their… more
Source: Target Focuses on Mobile Web Rather Than App for AR Shopping Tool
