target-treats-shoppers-with-augmented-reality-tricks-via-snapchat

Target Treats Shoppers with Augmented Reality Tricks via Snapchat

Big-box retailer Target has been on a bit of an augmented reality advertising shopping spree via Snapchat lately.

The latest example, revealed on Tuesday, comes via a pair of Halloween-themed experiences, available in the camera carousel in Snapchat.

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The first experience starts on the front-facing camera, where users can wear three virtual costumes, including a witch, a unicorn, and a mermaid.

But that’s not all, the AR treats continue on the rear camera, where a virtual door opens to a cartoonishly… more

Source: Target Treats Shoppers with Augmented Reality Tricks via Snapchat

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Swiss Society of Virtual and Augmented Reality
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