It seems like it was just last week that AMC and Next Games unveiled their location-based zombie game based on hit TV series The Walking Dead. (Wait, actually it was just last week.)
But, just like a walker seeking fresh flesh, AMC is back this week with another AR mobile app to promote the upcoming eighth season of the series.
With The Walking Dead Encounter app for iOS or Android, fans can scan specially-marked packages of Mountain Dew or commercials from the brand during the show to unlock animations of various walkers.
While the approach is hardly novel, AMC and Mountain Dew earn points… more
Source: The Walking Dead Doubles Down on AR with Another Mobile App
