While Toyota ranks as the leading automotive brand in the world, the company is a follower when it comes to augmented reality.
Nonetheless, Toyota is catching up with the competition with a web-based augmented reality advertising campaign for the 2020 Corolla.
Executed by ad agency Conill and 8th Wall’s web-based AR platform, the experience is delivered via mobile banner ads to Hispanic customers in the US. The campaign is limited to Android devices for now, though Conill plans to extend the experience to iOS users later this year.
“This type of execution, without the need to download apps… more
Source: Toyota Rolls Out Web-Based AR Advertising Campaign via 8th Wall
