Augmented reality has taken the advertising industry by storm, but the technology has a steep learning curve. Luckily for advertisers, Unity is here to flatten the curve a bit.
At the Cannes Lions International Festival of Creativity 2019, Unity unveiled Responsive AR, a new ad format that enables non-developers to create interactive AR experiences.
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Starting with 3D-rendered interactive content, Responsive AR ads gives end-users the opportunity to introduce additional AR components throughout the duration of the experience… more
Source: Unity Bulks Up Advertising Capabilities with Responsive AR Ads
