Marvel and Walmart are looking to capitalize on the uber-successful Black Panther film with a mobile augmented reality app designed to push the franchise’s merchandise.
Enlisting mobile app developer Current Studios, the Explore Wakanda app for iOS and Android lets challengers to the throne wear the mask of the Black Panther and encounter animated models of characters from the film.
Those brave enough to make an expedition to their local Walmart can scan promotional displays in the store’s heart of darkness (for parents), the toy aisle, to reveal the hidden lands of Wakanda in augmented… more
