When it comes to marketing, sexy sells, a point that has been lost on most augmented reality hardware makers focused mostly on the geek space. But a new promotional spot from AR-in-the-car accessory maker WayRay indicates that AR companies are beginning to see the virtual sizzle reel light.
Released in conjunction with WayRay’s presence at this week’s CES technology conference in Las Vegas, the new techno music-infused spot shows the company’s Navion dashboard AR solution in an entirely new light.
Instead of framing its AR auto solution as a utilitarian device for navigation, the short video… more
Source: WayRay’s Auto Techno Video Will Make You Want to Add AR to Your Driving Experience
