Thanks to augmented reality, fashion companies can let customers try on cosmetics, clothes, more cosmetics, and sunglasses from the comfort of their homes and through the non-judgmental eyes of their smartphone camera.
Now, watches enter the augmented reality fitting room, courtesy of a new mobile app for iOS and Android from Swiss watchmaker Formex.
The Formex app and marker bracelet let users try on watches and straps..
The app allows users to view the company’s three model lines, change out straps, and capture a picture of the results. One drawback is that the augmented reality experience… more
Source: Wonder How Wristwatches Look No Longer with AR App from Formex
