If you’re looking into buying shoes from DSW on Black Friday, then you can save an extra 20% — but only if you smile more.
An augmented reality mobile web ad campaign created for the retailer by PadSquad asks customers to smile for the camera. According to a PadSquad spokesperson, as opposed to traditional banner ads and such, the DSW ad will show up in-line in around website content. While scrolling through the content, users can engage with the ad or continue scrolling.
Those who do interact with the ad will see a front-facing camera view within the ad (once camera permissions are accepted… more
